In The Press

Why GTI’s $290 Million Bet on Essence Cannabis Dispensary is No Gamble

Exclusive Interview with Essence Cannabis Dispensary Founder and CEO Armen Yemenidjian

Armen Yemenidjian gave up his gaming license to start Integral Associates in Nevada. Today, that company is recognized as Essence Cannabis Dispensary. Yemenidjian spoke with New Cannabis Ventures about taking the company to a multi-state platform, launching an on-site consumption lounge in California and the pending Green Thumb Industries’ $290 million acquisition of Integral.

Together, Yemenidjian and Integral’s two other partners have a combined 40 to 50 years of experience working in regulated markets. Yemenidjian was working as the Vice President of Casino Marketing and Operations at the Tropicana Hotel and Casino and Las Vegas when he decided to transition to the cannabis space.

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